Consistency over Intensity

If it’s one thing I have learned and struggled with over the years, its consistency with marketing.

I think about the massive database I built up from all the tradeshows we used to do, and how I used to communicate with this list and would get clients from it. But I got to the point where I had more work coming in that I knew what to do with, and I let it slip. You cannot then go back a year later and try to use the database again. Now it’s not hurt me long term but it would have made it easier to grow the other members of my team.

Its not hard to have a good week or a good month with clients, and get some good sales results and a great burst of intensity, and then when it all settles down, you have to start again.

The key is to not sacrifice the habits you were following leading up to this.

If you write a blog every week, or post on social media, host a drop in or whatever it is, and then you let this go when you have some intensity and success, then eventually this may come to bite you.

Now, its not easy, if you get success and you have more work, you have to fit this in, and its often easier to use the time you used to use for your marketing and maintenance.

But this is one of those important but not urgent tasks, until one day you don’t have enough people to talk to.

So, while not overwhelming yourself with lots of marketing activities, whatever you choose to do, commit to. If you have to add more work time, fit it in other areas, throw a few late nights at it, update your systems to be more efficient, rather than drop your activities that keep your name out in the market.

Find those habits and activities and do them consistently, consistency over time keeps your name out there and gives you something to fall back on if things get quiet.

You’ve got this.